{"id":124,"date":"2020-08-16T19:29:22","date_gmt":"2020-08-16T19:29:22","guid":{"rendered":"https:\/\/export.pnj.com.vn\/?page_id=124"},"modified":"2026-06-23T01:32:12","modified_gmt":"2026-06-23T01:32:12","slug":"about-us","status":"publish","type":"page","link":"https:\/\/export.pnj.com.vn\/vi\/about-us\/","title":{"rendered":"V\u1ec1 ch\u00fang t\u00f4i"},"content":{"rendered":"
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About PNJ Production<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PNJ Production<\/b>, a proud member of the PNJ Group, is one of Vietnam\u2019s leading jewelry manufacturers<\/b>. Backed by a highly skilled in-house team, we efficiently transform global brands\u2019 design concepts into consistent market-ready pieces. \n\nWith over 20 years<\/b> of experience in international export operations, we have built lasting trust with global partners as a trusted jewelry supply chain partner. Our success lies in reliable sourcing, advanced technology<\/b>, and a strict quality control system<\/b>, ensuring every piece meets international standards.<\/b><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tT\u00ecm hi\u1ec3u th\u00eam v\u1ec1 T\u1eadp \u0111o\u00e0n PNJ<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Our Substantial <\/br> Growth Milestones<\/h2>\r\n
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\r\n 2019<\/span>\r\n\r\n

In November 2019, PNJ successfully launched the official<\/span><\/span>\u00a0<\/span><\/span>Disney PNJ collection<\/span><\/span><\/a><\/strong>\u00a0<\/strong>across<\/span><\/span>\u00a050 major retail stores<\/strong><\/span><\/span>. By collaborating with Disney<\/span>\u00a0<\/span>– a global icon of storytelling and inspiration, we\u00a0<\/span>demonstrated<\/span>\u00a0our advanced manufacturing capabilities and design precision<\/span>\u00a0and creativity<\/span>,\u00a0<\/span>elevat<\/span>ing<\/span>\u00a0our retail offerings, bringing beloved characters to life through\u00a0<\/span>complex\u00a0<\/span>crafted fine jewelry that meets international standards<\/span>\u00a0<\/span><\/span>(Vietnam Plus<\/span>, 2019<\/span>)<\/span><\/span><\/a>.<\/span><\/span>\u00a0<\/span><\/p>\n<\/div>\r\n <\/div>\r\n <\/div>\r\n

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\r\n 2018<\/span>\r\n\r\n

Established on April 28, 2018, PNJP Co., Ltd. evolved from the original PNJ factory to meet growing global demand. PNJ Production contributed\u00a0<\/span>40% of PNJ\u2019s total revenue,\u00a0<\/span><\/b>supplied jewelry for the market of domestic wholesale, corporate customers,\u00a0export\u00a0and\u00a0for the entire distribution of PNJ with over<\/span>\u00a0350 retail stores.<\/span><\/b>\u00a0<\/span><\/p>\n

PNJ celebrated its 30th anniversary by co-creating the exclusive\u00a0<\/span>PNJ Suncut<\/span><\/b><\/a>\u00a0<\/span><\/b>in partnership with\u00a0<\/span>Swarovski Zirconia<\/span><\/b>.\u00a0This\u00a0unique\u00a0nature-inspired\u00a0gemstone\u00a0has\u00a086 sparkling facets\u00a0and the engraved Zirconia from Swarovski and\u00a0PNJ logo,\u00a0showing\u00a0a perfect blend\u00a0of skillful craftmanship and innovation\u00a0<\/span>(PNJ, 2018)<\/span><\/a>.<\/span>\u00a0<\/span><\/p>\n<\/div>\r\n <\/div>\r\n <\/div>\r\n

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\r\n 2017<\/span>\r\n\r\n

PNJ proudly accompanied the<\/span>\u00a0<\/span><\/b>2017 APEC Economic Leaders\u2019\u00a0Week<\/span><\/b>\u00a0to promote the unique beauty of\u00a0Vietnam’s through a custom-designed collection of\u00a0<\/span>APEC brooches<\/span><\/b>\u00a0<\/span>(PNJ, 2017).<\/span><\/a>\u00a0<\/span><\/p>\n

PNJ was honored as\u00a0<\/span>JNA Outstanding Enterprise\u00a0of the Year<\/span><\/b>\u00a0(ASEAN) and the\u00a0<\/span>Top 3 Retailers of the Year<\/span><\/b>\u00a0(ASEAN)\u00a0<\/span>(PNJ, 2017).<\/span><\/a>\u00a0<\/span><\/p>\n<\/div>\r\n <\/div>\r\n <\/div>\r\n

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\r\n 2016<\/span>\r\n\r\n

PNJ signed an official brand cooperation agreement with the <\/span><\/span>Swarovski Group<\/span><\/span><\/strong>\u00a0<\/strong>(Austria), strengthening our brand\u00a0<\/span>position and reputation<\/span>\u00a0as a<\/span><\/span>\u00a0leading high-end jewelry manufacturer in Asia<\/strong><\/span><\/span>\u00a0with a<\/span>\u00a0<\/span>global reach<\/span>\u00a0<\/span><\/span>(Tuoi Tre News<\/span>, 2016<\/span>)<\/span><\/span><\/a>.<\/span><\/span>\u00a0<\/span><\/p>\n<\/div>\r\n <\/div>\r\n <\/div>\r\n

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\r\n 2014<\/span>\r\n\r\n

PNJ<\/span>\u00a0<\/span>successfully<\/span>\u00a0executed major strategic restructuring and expanded to\u00a0<\/strong><\/span>about\u00a0<\/span><\/strong><\/span>200\u00a0<\/span>retail\u00a0<\/span>stores<\/span>\u00a0<\/span><\/span><\/strong>nationwide<\/span><\/strong>, becoming one of the\u00a0<\/strong><\/span><\/span>leading jewelers in Asia<\/span><\/span><\/strong>\u00a0and the\u00a0<\/span>leading<\/span>\u00a0jewelry brand in Vietnam.<\/span><\/strong><\/span>\u00a0<\/span><\/strong><\/p>\n<\/div>\r\n <\/div>\r\n <\/div>\r\n

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\r\n 2013<\/span>\r\n\r\n

On December <\/span><\/span>0<\/span>1<\/span><\/span>, 2013, PNJ opened the country\u2019s\u00a0<\/span><\/span>largest center<\/span><\/span>\u00a0in Vietnam trading jewelry,<\/span><\/span>\u00a0<\/span>lose\u00a0<\/span>diamond<\/span>s<\/span>, and watch<\/span>es<\/span><\/span>\u00a0<\/span>at\u00a0<\/span><\/span>52A-52B Nguyen Van Troi, Ho Chi Minh City<\/span><\/span><\/a><\/strong>,\u00a0<\/span>establis<\/span>hi<\/span>ng<\/span>\u00a0our commercial authority and\u00a0<\/span>a showcase<\/span>\u00a0of<\/span>\u00a0our full<\/span>\u00a0production<\/span>\u00a0capabilities<\/span>.<\/span><\/span><\/p>\n<\/div>\r\n <\/div>\r\n <\/div>\r\n

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\r\n 2012<\/span>\r\n\r\n

The new factory went live on October 18, 2012, boosting annual capacity to over <\/strong><\/span><\/span>4 million items<\/span><\/span><\/strong>\u00a0while opening new regional hubs and jewelry centers nationwide, including in Hanoi, Binh Duong, Bien Hoa, and Kien Giang..<\/span><\/span>.<\/span>\u00a0<\/span><\/span>(Vietnam Pictorial)<\/span>.<\/span><\/span><\/a>\u00a0<\/span><\/p>\n<\/div>\r\n <\/div>\r\n <\/div>\r\n

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\r\n 2011<\/span>\r\n\r\n

On April 28, 2011, PNJ broke ground on a new <\/span><\/span>120-billion-VND jewelry factory<\/strong>\u00a0<\/span><\/span>\u2013 later named\u00a0<\/strong><\/span><\/span>PNJ Production<\/span><\/span><\/strong>\u00a0\u2013 destined to become one of the largest manufacturing facilities in Asia.<\/strong><\/span><\/span>\u00a0<\/span><\/strong><\/p>\n<\/div>\r\n <\/div>\r\n <\/div>\r\n

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\r\n 2010<\/span>\r\n\r\n

PNJ was honored as a\u00a0<\/span><\/span>National Brand<\/span><\/span><\/strong>\u00a0by the Vietnamese Government<\/span>, only three Vietnamese enterprises to receive the\u00a0<\/strong><\/span><\/span>Asia Pacific Quality Award<\/span><\/span><\/strong>\u00a0<\/strong>and won\u00a0the\u00a0<\/strong><\/span><\/span>Golden Prize of the National Quality Award<\/span><\/span><\/strong>.<\/span>\u00a0G<\/span>l<\/span>obally, PNJ was the only Vietnamese\u00a0<\/span>company<\/span>\u00a0<\/span>l<\/span>isted in<\/span><\/span>\u00a0<\/span><\/span>Plimsoll<\/span>\u00a0<\/span><\/span>report<\/span><\/span>, raking<\/span><\/span>\u00a0<\/span>16th among the top 500 largest jewelry companies<\/strong><\/span><\/span>\u00a0in the world<\/span><\/strong>\u00a0<\/strong>(<\/span><\/span>5-year Summary Report (2007 \u2013 2011) Strategic Orientation To 2017 And 2012 Operational Plan<\/span><\/span><\/a>;\u00a0<\/span><\/span>Annual Business and Production Performance Report 2010<\/span><\/span><\/a>)<\/span><\/span>\u00a0<\/span><\/p>\n<\/div>\r\n <\/div>\r\n <\/div>\r\n

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\r\n 2009<\/span>\r\n\r\n

In March 2009,\u00a0PNJ officially went public and listed its shares on the Ho Chi Minh City Stock Exchange (HOSE), successfully driving\u00a0the\u00a0charter capital to<\/span>\u00a0400 billion VND\u00a0<\/span><\/b>and marking a massive financial milestone\u00a0<\/span>(Annual Report 2010)<\/span><\/a>.<\/span>\u00a0<\/span><\/p>\n

In August 2009,\u00a0this capital\u00a0enabled\u00a0us to\u00a0establish<\/span>\u00a0CAO Fashion Company Limited<\/span><\/b>\u00a0and expand into the premium watch trading market\u00a0<\/span>(Annual Report 2010)<\/span><\/a>.<\/span>\u00a0<\/span><\/p>\n

By the end of the year, backed by\u00a0<\/span>142 retail\u00a0stores<\/span><\/b>, we\u00a0operated\u00a0the largest distribution channel in the Vietnamese jewelry industry and\u00a0became\u00a0a\u00a0main\u00a0jewelry sponsor for\u00a0<\/span>Miss Earth\u00a02010<\/span><\/b>\u00a0contest\u00a0<\/span>(Annual Report 2010).<\/span><\/a>\u00a0<\/span><\/p>\n<\/div>\r\n <\/div>\r\n <\/div>\r\n

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\r\n 2004<\/span>\r\n\r\n

PNJ is equitized into Phu Nhuan Jewelry Joint Stock Company<\/strong>. In this year, PNJ also achieved the title of Top 500 Leading Retailers in Asia – Pacific.<\/strong><\/p>\n<\/div>\r\n <\/div>\r\n <\/div>\r\n

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\r\n 1992<\/span>\r\n\r\n

The company was renamed<\/span><\/span>\u00a0Phu Nhuan Jewelry Joint Stock Company<\/span><\/strong>,\u00a0<\/span><\/span>pivoting toward industrial jewelry manufacturing and investing heavily in machinery and modern technology.<\/span><\/span><\/p>\n<\/div>\r\n <\/div>\r\n <\/div>\r\n

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\r\n 1988<\/span>\r\n\r\n

On April 28<\/span><\/span>th<\/span><\/span>, 1988<\/span>,\u00a0<\/span><\/span>Phu Nhuan Jewelry Trading Store<\/span><\/span><\/strong>\u00a0was founded with an investment of only 14 million VND\u00a0equivalent to only 9.0\u00a0<\/span>tael<\/span>\u00a0of gold at that time with\u00a0<\/span>the\u00a0<\/span>first<\/span>\u00a020 employees.<\/span><\/span>\u00a0<\/span><\/p>\n<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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