In the ever-evolving world of fashion, jewelry remains a constant source of fascination and allure. It’s not just about accessorizing; it’s about expressing individuality, enhancing personal style, and commemorating special moments. As we step into 2024, the jewelry landscape is poised to unveil a tapestry of trends that reflect our changing world and evolving tastes. 

Let’s discover Top 7 trends that are predicted to rule 2024.

Key Trends that Impact Jewelry Business in 2024

Sustainable Sentiments:

The growing emphasis on sustainability is permeating every aspect of our lives, and the jewelry industry is no exception. In 2024, we can expect to see a surge in demand for eco-conscious jewelry pieces. This means ethically sourced gemstones, recycled metals, and innovative production processes that minimize environmental impact. Consumers are becoming more discerning, seeking out jewelry that not only looks good but also aligns with their values.

TOP50 CSA 2023
PNJ Group as Top 50 Corporate Sustainability 2023

Personalized Touches:

The desire for personalization extends beyond fashion and into the realm of jewelry. In 2024, we’ll see a rise in custom-made pieces and personalized engravings. People are increasingly seeking jewelry that reflects their unique identity, whether it’s a birthstone pendant or a monogrammed bracelet.

925 sterling silver horoscope and letter charms made by PNJP

Technological Twists:

Technology is continuously evolving, and the jewelry industry is embracing this innovation. In 2024, expect to see more smart jewelry pieces that integrate technology seamlessly into their design. From fitness trackers to voice-activated controls, jewelry will become more functional and interactive.

The 07 Most Anticipated Jewelry Trends in 2024

1. Geometric Shapes

Geometric shapes have been a recurring theme in jewelry design for centuries, and they continue to be a popular choice for both fine and fashion jewelry in 2024. Geometric jewelry is often seen as being modern and stylish, and it can be used to create a variety of looks, from minimalist and understated to bold and eye-catching. Rings, earrings, bracelets, and necklaces with clear lines and geometric patterns will add a modern and stylish accent to your look

Statement geometric earrings idea on Pinterest

2. Big Hoops and Bold Bangles:

Statement design jewelry, such as big hoops and bold bangles, is a major trend in 2023 and is expected to continue to be popular in 2024. These pieces are a great way to add personality and flair to any outfit. Big hoops are a timeless classic that can be dressed up or down. They are a great way to add drama to a simple outfit or to complete a more glamorous look.

Oversized hoops come in a variety of materials, including gold, silver, and gemstones. They can also be found in a variety of styles, from simple hoops to hoops with intricate details.

From left: Naeem Khan, Carolina Herrera. GETTY IMAGES (Source: Instyle)

Bold bangles are a fun and flirty way to add a pop of color to any outfit. They can be worn alone or stacked with other bangles for a more dramatic look. Bold bangles come in a variety of materials, including metal, wood, and plastic. They can also be found in a variety of colors, from classic gold and silver to bold and vibrant hues.

From left: Carolina Herrera, Loewe, Balmain. GETTY IMAGES (Source: Instyle)

3. Chunky Chain Necklaces:

Chunky chain necklaces are poised to be a major jewelry trend in 2024, as evidenced by their prominent presence on the runways of New York, Paris, and Milan Fashion Weeks. These bold and eye-catching pieces offer a touch of edge and sophistication to any outfit, whether it’s a casual ensemble or a glamorous evening gown. People are looking for ways to add more personality and flair to their wardrobes, and chunky chains are a great way to do that.

Chunky chains are also versatile, as they can be dressed up or down. They can be worn with a simple t-shirt and jeans for a casual look, or they can be paired with a cocktail dress for a more glamorous look. Additionally, chunky chains are a great way to make a statement. They are eye-catching and attention-grabbing, and they can add a touch of edge and sophistication to any outfit.

bold link chain necklace
PNJ's DNA Collection Necklace made by PNJP
PNJ's Chunky Necklace made by PNJP

4. Modern Pearls:

Pearls, long associated with elegance and sophistication, are poised for a modern revival in 2024. Pearls are being re-imagined in fresh and exciting ways, transcending their traditional boundaries to encompass a wider range of styles and designs. Embrace the modern pearl renaissance and add a touch of timeless elegance to your wardrobe. Discover our Pearl collection.

Complete your feminine look with PNJ’s pearl necklace made by PNJP

5. Flowers:

We are seeing in fashion feminine details trending once more, and turns out flower jewelry is the perfect accessory for 2024. A flower earring, necklace or ring is a cute and stylish addition to any outfit! This is the perfect trend to add a feminine touch into your everyday life.

When incorporating floral jewelry into your wardrobe, consider the overall balance and harmony of your outfit. Pair floral pieces with complementary colors and textures to create a cohesive and stylish look


PNJ's Euphoria flower dangle earrings made by PNJP
PNJ's Euphoria flower ring
PNJ's Euphoria flower bracelet

6. Mixed Metals:

No more choosing between silver or gold, now you can mix both metals for a modern look! You can choose between matching different rings, bracelets and necklaces or opt for unique pieces that mix both metals at once. Mixed metal jewelry can also be a great way to personalize your style, as there are endless possibilities when it comes to mixing and matching different metals.

chain necklace
Two-tone chain necklace by PNJP
PNJ's edgy black & yellow necklace made by PNJP

7. Timeless Diamond Pieces:

Timeless elegance never goes out of style, and diamond jewelry epitomizes this enduring quality. Diamonds have long been coveted for their brilliance, beauty, and enduring value, making them a staple in the world of fine jewelry. In 2024, diamonds are poised to continue their reign as a timeless trend, with classic designs and modern interpretations captivating the hearts of jewelry enthusiasts worldwide.

Masterpiece Topaz and Diamond Fine Jewelry Set Made by PNJP

Start your own jewelry line with PNJP

Starting your own jewelry line with PNJP, a leading jewelry manufacturer in Vietnam, can be an exciting and rewarding venture. PNJP offers a comprehensive suite of services to support aspiring jewelry designers in technical consulting, visualizing, and manufacturing their jewelry pieces.

Step-by-Step Guide

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