Like gold plating, rhodium plating will eventually wear off over time due to contact with everyday elements such as air, water, and chemicals. The more frequently a piece of jewelry is worn, handled, or exposed to the elements, the faster the rhodium plating will degrade.
Thickness as well as quality of the plating also affects the lifespan of rhodium coating. A thicker rhodium plating will last longer, while a thinner layer of rhodium will need replacing more frequently. With a decent quality and thickness and regular maintenance and care, rhodium plated pieces can last for years before needing replacement.
A common misbelief is that rhodium plating only needs to be done once and is permanent.
As it is a metal, like any other metal used in jewelry, it is subject to wear and tear through exposure. So most white gold pieces on average will need to be rhodium plated every 12-18 months. This depends on how the item of jewelry is worn. Additionally, if the jewelry piece needs to go through any repair work or polishing, in most cases this also removes the rhodium plating and therefore will require it to be rhodium plated on completion.