PNJ proudly accompanied the 2017 APEC Economic Leaders’ Week to promote the unique beauty of Vietnam’s through a custom-designed collection of APEC brooches (PNJ, 2017). 

PNJ was honored as JNA Outstanding Enterprise of the Year (ASEAN) and the Top 3 Retailers of the Year (ASEAN) (PNJ, 2017). 

PNJ signed an official brand cooperation agreement with the Swarovski Group (Austria), strengthening our brand position and reputation as a leading high-end jewelry manufacturer in Asia with a global reach (Tuoi Tre News, 2016). 

PNJ successfully executed major strategic restructuring and expanded to about 200 retail stores nationwide, becoming one of the leading jewelers in Asia and the leading jewelry brand in Vietnam. 

On December 01, 2013, PNJ opened the country’s largest center in Vietnam trading jewelry, lose diamonds, and watches at 52A-52B Nguyen Van Troi, Ho Chi Minh City, establishing our commercial authority and a showcase of our full production capabilities.

The new factory went live on October 18, 2012, boosting annual capacity to over 4 million items while opening new regional hubs and jewelry centers nationwide, including in Hanoi, Binh Duong, Bien Hoa, and Kien Giang... (Vietnam Pictorial). 

On April 28, 2011, PNJ broke ground on a new 120-billion-VND jewelry factory – later named PNJ Production – destined to become one of the largest manufacturing facilities in Asia. 

PNJ was honored as a National Brand by the Vietnamese Government, only three Vietnamese enterprises to receive the Asia Pacific Quality Award and won the Golden Prize of the National Quality Award. Globally, PNJ was the only Vietnamese company listed in Plimsoll report, raking 16th among the top 500 largest jewelry companies in the world (5-year Summary Report (2007 – 2011) Strategic Orientation To 2017 And 2012 Operational Plan; Annual Business and Production Performance Report 2010) 

In March 2009, PNJ officially went public and listed its shares on the Ho Chi Minh City Stock Exchange (HOSE), successfully driving the charter capital to 400 billion VND and marking a massive financial milestone (Annual Report 2010). 

In August 2009, this capital enabled us to establish CAO Fashion Company Limited and expand into the premium watch trading market (Annual Report 2010). 

By the end of the year, backed by 142 retail stores, we operated the largest distribution channel in the Vietnamese jewelry industry and became a main jewelry sponsor for Miss Earth 2010 contest (Annual Report 2010). 

PNJ is equitized into Phu Nhuan Jewelry Joint Stock Company. In this year, PNJ also achieved the title of Top 500 Leading Retailers in Asia – Pacific.

The company was renamed Phu Nhuan Jewelry Joint Stock Company, pivoting toward industrial jewelry manufacturing and investing heavily in machinery and modern technology.

On April 28th, 1988, Phu Nhuan Jewelry Trading Store was founded with an investment of only 14 million VND equivalent to only 9.0 tael of gold at that time with the first 20 employees.