CSR
Driving Sustainable Social Impact
Về chúng tôi Corporate Social Responsibility Program is committed to maintain the highest standards of social contribution and community development. Our comprehensive community initiatives and social metrics are fully disclosed in the PNJ Sustainable Development Report 2024.
Miss H’Hen Niê – the ambassador of the “Cinderella Dream” project hold by PNJ (VNExpress)
OUR CSR JOURNEY
PNJ won the “Social Empowerment” category at JWA 2024 awards (Jewelry Net)
PNJ won the sustainable enterprise of the year at TOP50 CSA 2024 & 2025 Sustainable Development Awards (PNJ)
PNJ ranked in the Top 10 Sustainable Enterprises in the Commerce and Services sector in 9 consecutive year, recognized as a pioneering company in building and implementing DEI (Bao Thanh Nien)
PNJ won Golden Brand for Social Responsibility at 2024 HCM City’s Golden Brand Award (PNJ)
Beautiful Kindness (Individual Empowerment & Girls’ Education)
We champion social inclusion and individual empowerment by launching dedicated development initiatives for vulnerable groups.
Through flagship projects like “Cinderella Dream”, PNJ focuses on early cognitive development, successfully unlocking the potential and nurturing the life aspirations of over 1,000 underprivileged girls across local communities
“Cinderella Dream” project by PNJ was honored as the “Gold Best Community Programme” at Global CSR & ESG Summit and Awards 2026 (VNExpress)
Under the “Living Beautifully” theme, “Happy Young Family” is the flagship project nurturing happy marriages and sustainable families (VNExpress)
Beautiful Love (Nurturing Family Foundations)
Committed to fostering strong societal foundations, PNJ actively supports youth marriage platforms and positive communication in family building.
Through national digital awareness campaigns and grassroots welfare initiatives, we have generated over 3 million views on family values and directly sponsored collective ceremonies, presenting wedding rings to help underrprivileged couples build stable family lives.
Zero-Dong mini supermarket by PNJ supported 15,000 near-poor households and disadvantaged workers in HCM City (VNExpress)
Beautiful Society (Community Welfare and Emergency Disaster Relief)
PNJ drives sustainable community development through localized welfare frameworks designed for rapid response, poverty alleviation, and disaster mitigation.
Over our long-term journey, our flagship “Zero-Dong Mini Supermarket” platform has mobilized over VND 100 billion to alleviate financial hardships for vulnerable citizens. In times of climate crisis, we rapidly adapt this model into an emergency relief network, providing essential goods and livelihood-rebuilding support to thousands of community members facing severe hardships.